Why the Sofa is More Than a Seat — It’s a Catalyst

At Reboundog, we’ve always believed that real change doesn’t start with a business plan or a press release. It starts with a conversation.
On a sofa. Around a table. Between people who care deeply about pets, people, and the planet we share.

That’s the spirit behind the Reboundog Sofa Podcast — where innovators, pet professionals, and social impact leaders sit down for open, unscripted dialogue.

If you're curious to learn where the conversation flowed when this was the topic a few months ago, here are the core points:

1. Holistic Wellness in Pets as an Emerging Movement
   The conversation frames holistic pet wellness as a growing, yet misunderstood, movement similar to early environmentalism and sustainability efforts. It challenges the polarised views that either fully embrace or dismiss holistic approaches, advocating instead for nuanced, individualised care that integrates mind, body, and soul wellness for pets.
2. The Importance of Targeted, Individualised Care
   A key theme is that pet care, especially regarding flea and tick treatments or nutrition, should be based on a dog’s specific risk profile, environment, and needs rather than standardised, routine prescriptions. Blanket use of chemical treatments, for example, is questioned due to environmental and health consequences, advocating for risk assessments and multi-layered prevention strategies.
3. Cross-Disciplinary Collaboration and Communication
   Our Sofa guests emphasise the need for better collaboration among veterinarians, trainers, behaviourists, nutritionists, and pet guardians. Breaking down silos and fostering open, curious communication within this “team” improves outcomes for pets and strengthens human-animal bonds.
4. Education and Empowerment of Pet Guardians
   Educating pet parents to critically assess information, ask better questions, and engage confidently with professionals is vital. Our Sofa guests stresses overcoming “white coat syndrome” where guardians feel intimidated or dismissed, encouraging curiosity and advocacy for pets’ unique needs.
5. Environmental and Health Impacts of Common Veterinary Practices
   The discussion highlights environmental concerns with chemicals like fipronil and imidacloprid, used in flea and tick treatments, which are banned in agriculture but still widely used in veterinary medicine. These chemicals harm wildlife (e.g., songbirds, bees, aquatic life) and may also cause overlooked adverse reactions in pets themselves, such as skin and gastrointestinal issues.
6. Behavioural and Emotional Well-being as Integral to Pet Health
   Behavioural health, including cognitive behavioural therapy for dogs, is presented as an essential component of holistic wellness. Medication trends, especially for behavioural issues, have increased, but alternatives and integrative approaches can reduce reliance on pharmaceuticals.
7. The Human-Animal Bond and Societal Shifts
   Our Sofa guests observe a cultural shift where pets have transitioned from outdoor, utilitarian roles to beloved family members integrated into daily life and social structures. This shift demands more compassionate, personalised care models and recognises pets as sentient beings with agency.
8. Challenges and Opportunities in the Pet Industry Landscape
   Increasing corporatisation of veterinary services is contrasted with a rising movement of independent, personalised practices. The pandemic accelerated pet ownership and awareness, but also exposed gaps in education and support for pet guardians. The rise of AI and social media creates information overload, necessitating professional guidance to filter and personalise advice.
9. Inclusivity and Accessibility in Pet Care
   Our Sofa guests stress the need for solutions that accommodate all pet guardians, including those with financial constraints, avoiding a “Gucci pet owner” bubble that prices out the average guardian. Care models must be flexible, collaborative, and realistic to serve diverse communities effectively.
10. Pets as Gateways to Broader Environmental and Social Awareness
    Dogs and other pets are described as mirrors and gateways, inviting humans to reflect on broader systemic issues—food systems, environmental sustainability, community living—and to consider interspecies health within a “One Health” framework that links human, animal, and environmental well-being.
    

You are personally invited join our Sofa Guests on Oct.9th to explore the continuation of this fascinating & so so relevant conversation.

Register Here for Free.....
The Future of Pet Health Naturally Part 2

But here’s the thing: these aren’t just conversations for conversation’s sake.
Many of our Sofa guests have gone on to become collaborators — co-creating summits, launching humane innovations, and building bridges across sectors.

Now, as we look ahead to the Gatherverse Animal Summit 2026, the world’s largest virtual animal summit, we’re showing how dialogue can become a global platform for systemic change.

This is also why we’re inviting partners and sponsors to step into the Reboundog ecosystem. Belonging here means more than visibility — it means co-creating tomorrow’s humane future.

👉 Join the conversation: Reboundog Sofa Podcast – The Future of Pet Health Naturally Pt 2

👉 Fuel the collaboration: Explore Sponsorship Opportunities

Reboundog Member Highlight

Helping animals, including humans, begins with breaking down barriers, reaching higher states of humanity, sharing ideas, embracing challenges, and supporting each other to individually make a difference as a whole. NOW is the time to think freely, explore, motivate and inspire. TEDX Regina 2025 features 8 speakers, all experts in our fields and well-versed in overcoming barriers to make a positive impact in our communities and globally. Here is my talk, but feel free to explore all the talks (TEDX Regina 2025) https://lnkd.in/gax-F2Sa Thank you for your support and for all you do for the animals. Billie Groom

From conversations to collaborations, every step is about weaving people, pets, and purpose into something bigger than any of us could build alone.
Thank you for being part of this journey. Spencer