Redefining Humane Innovation: How Reboundog Uses Language to Shape Systemic Change
We don’t do jargon for jargon’s sake. At Reboundog, words are values in action.
Intro:
In the past few months, Reboundog has quietly evolved. Not through a rebrand — but through something deeper: a sharpening of the language that holds us together.
Whether you’re new to Reboundog or part of the Sofa Meet-up circle, we want to give you a clearer sense of what we mean when we say things like “humane innovation” or “collective social innovation.”
Why? Because shared language builds shared action.
As we prepare to launch new chapters — including in-person gatherings and our upcoming podcast — we want to invite you inside this intentional vocabulary. Think of it as our glossary for systemic change
📖 Our Glossary for Systemic Change
🧠 Humane Innovation
Innovation that centres the dignity of both people and animals. It's not about sleek tech or quick fixes. It's about slow, community-rooted change that heals systemic disconnection.
🤝 Collective Social Innovation
Collaborative, cross-sector solutions to complex social issues — co-created by those with lived experience. The Reboundog ecosystem thrives here.
The Future is Collective: Advancing Collective Social Innovation to Address Society’s Biggest Challenges,
🌐 Ecosystem vs. Media Company
We are both. Our newsletters, podcasts, and publishing platform make us a media company. But what fuels us is the ecosystem — the members, meet-ups*, and shared collaborations that create movement.
🗣️ Deep Dialogue vs. Storytelling
Storytelling shares experience. Deep dialogue builds understanding. Our podcast and meet-ups lean toward the latter — slow, intentional spaces where insight emerges in community.
🧠Pet Justice Founders
A new generation of ethical entrepreneurs and compassionate change-makers who are rewriting the rules of pet care, wellness, and leadership. They don’t just build businesses. They build ecosystems rooted in empathy, agency, and a deep respect for animal sentience.
What’s Changing — and What’s Coming
We’ve already updated key pages across the site to reflect this language, including:
🔜 Coming soon*:
- In-person Sofa Meet-ups (starting September)
- Our podcast — launching with a spirit of “disruptive kindness” and deep dialogue
We’ll share more on both in upcoming newsletters. For now, we invite you to sit with this glossary, revisit our updated pages, and reflect on how you use language to shape change.
The future is not just collective — it’s deeply connected.
Warmly,
Spencer & the Reboundog Team
PS:
Have you registered to attend our next........?
We can’t talk about public health without including the health of our animals.
🛋️ The next Reboundog Sofa Meet-up explores how pet wellbeing intersects with food systems, culture, and social care — through the lens of holistic practitioners and disruptors.
Reboundog Sofa Meet-up The Future of Pet Health Naturally
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