Disrupting the Dinosaurs

Exploring how old systems evolve — or become replaced — when humane innovation enters the room.

For those who’ve been part of the Reboundog ecosystem for a few years, you may remember our very first Sofa Meet-up way back in June 2022 —

“Can a Digital Network Change 200 Years of a Failed Dog Rescue Culture?”

So earlier this week, when I was listening to one of my favourite podcasts, this resonated deeply:

“And then one of my favourite pieces of advice is to kill the dinosaurs. Because you know, especially in social change, the odds that the business model of the incumbent was developed in the 1940s or the 1970s or the 1990s is really high — which creates a great opportunity for you to invent around and kill the dinosaur by using hopefully some technology to greatly innovate how more cost effectively you can deliver your social good and displace the dinosaur.”
— Jim Fruchterman, Awarepreneurs Podcast 377 | Tech for Good: Using Software & Data to Solve Society’s Biggest Problems

Then, later, this interview popped up on BBC World Service:

The 19th & 21st U.S. Surgeon General Dr. Vivek Murthy’s reflections on loneliness shed critical light on the public health crisis of disconnection — and the complex role AI companions play in either alleviating or amplifying it.

“The cultural shift away from face-to-face interaction reveals a weakening of our social muscles. This may have profound implications for community cohesion, workplace dynamics, and mental health, necessitating intentional cultural and educational interventions.”
— Dr. Vivek Murthy: Loneliness is a Public Health Risk

🟠 That reflection brings us naturally to our next Reboundog Sofa Podcast…

🎙️ Helping Loneliness with the Human–Animal Bond

When Pets Listen: Tackling Loneliness with Empathy

Loneliness is a growing public health concern — but what if the answer has four legs, a wagging tail, or a gentle woof?

Join us for a thought-provoking, unscripted conversation exploring how the human–animal bond can offer comfort, connection, and emotional healing.

From therapy animals and companion pets to the quiet power of non-judgmental presence, we’ll unpack the science and stories behind how pets help ease isolation and foster empathy.

Save the Date: Thursday 13th Nov 2025 1pm ET /6pm UK

Live on Reboundog.tvYouTube

🐾 Let’s explore how listening — even without words — can change lives.

🟠 And from those conversations, we step into a wider circle…

🌍 Join Our Next Connecting Circles

From Silos to Circles: Building the Future of Humane Innovation

If we are to disrupt the status quo in pet welfare education, then we need to be able to share our views without pre-judgement or labels.

So just for a moment, slow down to imagine what happens when pet justice founders, social impact leaders, advocates, and change-makers meet together in trusted, curious conversation?

That’s the power of Reboundog Connecting Circles — safe spaces designed for real dialogue, not a panel talk.
Because the truth is simple: the future of humane innovation is built in circles, not silos.

Save the Date: Thursday 27th Nov 2025 1pm ET / 6pm UK
Register Here on LinkedIn

#ReboundogConnectingCircles #CuriousConversations #HumaneInnovation

🟠 Extending that same thread of connection and inclusion, as we plan our in-person Sofa Meet-up in Jan 2026, we’ve been exploring how immersive tech might further bridge human–animal relationships — especially for disenfranchised communities.

🌐 Which brings us to our awesome partnership with Gatherverse for the

Gatherverse Animal Summit 2026

In partnership with Gatherverse, we’re co-creating the Gatherverse Animal Summit 2026: the world’s largest virtual stage exploring the intersection of animals, technology, and humanity. This summit will convene pet professionals, thought leaders, and change-makers to advance the future of ethical animal-tech and compassionate care — a space where pet welfare practice, digital ethics, and community well-being converge.

💡 Sponsorship as a Shared Purpose

We’re now inviting a select group of purpose-driven organisations to join us as Reboundog Sponsors. This is a strategic opportunity to align your brand with a global paradigm shift and gain year-round visibility across our ecosystem:

#ReboundogNews #HumaneInnovation #ReboundogSofaPodcast #ReboundogConnectingCircles #GatherverseAnimalSummit

💬 Reflect & Share

Where do you see “humane innovation” taking shape in your world — or industry?
Reply or comment below — we’d love to feature your reflections in a future edition.